American sports betting company William Hill US has collaborated with Grand Traverse Resort & Casinos to officially launch its first Michigan sportsbook at Turtle Creek Casino & Hotel.

The company’s long-term partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, which saw William Hill become its exclusive partner for sports books, mobile sports betting and iCasino gaming, pending regulatory approvals, also sees a satellite location at Leelanau Sand Casino be created.

As of today (Thursday) the Onyx Sports Book by William Hill, along with its satellite location, has officially opened for business seven days a week.

Dan Shapiro, Vice President of Strategy & Business Development for William Hill, commented: “Today’s grand opening at Turtle Creek Casino officially marks the 13th state where William Hill now offers sports betting. This is just the beginning of our partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, with plans to launch mobile sports betting and iCasino gaming throughout Michigan as soon as permitted.

“This is an exciting way to start the NFL season, and we know the Onyx Sports Book by William Hill will be the new game-day location for sports fans in Northern Michigan.”

The grand opening ceremony featured Ernest Stevens Jr, chairman of the National Indian Gaming Association, followed by a ceremonial first bet placed by NBA All-Star Rick Mahorn

The Onyx sportsbook by William Hill features two ticket windows and two kiosks, adjacent to the table games and slot machines on the casino floor. Additionally, the facility also boasts 20 high-definition televisions, complimentary games, food and beverages, and an outdoor patio.

“We are excited to align with William Hill, the leading sports betting company in the US.  They are the best in the business, and that’s always what we strive to give our guests. We have an excellent, trained staff to assist customers with getting their bets down,” added Michael Schrader, CEO of Grand Traverse Resort & Casinos.

“We want to provide the best destination for sports betting in the state, and with William Hill as our partner, that’s a bet we’re happy to take. When Michigan regulations are permitted, we will be able to offer the best in online gaming and betting as well.  This is truly a win-win for Northern Michigan.”

The satellite location at Leelanau Sands Casino includes two kiosks for sports betting, with customers at both locations to be serviced according to CDC-recommended guidelines.