Caesars Entertainment Corporation has announced that a Harrah’s branded property is to open in Northern California, as part of a new $168m tribal casino development.
Entering an agreement with the Buena Vista Gaming Authority, an entity of the Buena Vista Rancheria of Me-Wuk Indians of California, the 71,000 square-foot property marks a strategic expansion of Caesars brands into new markets.
The organisation is to provide brand licensing and consulting services for the casino, set to be named Harrah’s Northern California Casino, with it set to be developed, owned and operated by the Buena Vista Gaming Authority near Sacramento, California.
Mark Frissora, president and CEO of Caesars Entertainment, commented: “This agreement with the Buena Vista Gaming Authority advances our growth strategy to expand the reach of our brands into new markets and reinforces our over 20-year history working with tribal partners.
“We expect our Harrah’s brand and Total Rewards network to increase the earnings potential of the property while generating incremental revenue for Caesars Entertainment without significant capital investment.”
The new property, scheduled to open in 2019, will include 950 “state-of-the-art” slots, 20 table games, one full-service restaurant and three fast-casual dining concepts.
Once operational, Caesars intends to enter into a management agreement with the Buena Vista Gaming Authority to manage, operate and maintain the property on behalf of the Gaming Authority and the Buena Vista Tribe.
Rhonda L. Morningstar Pope-Flores, chairwoman of the Buena Vista Rancheria of Me-Wuk Indians, added: “We’re excited to partner with Caesars Entertainment to bring the Harrah’s brand to our gaming project.
“Harrah’s is a world-class brand that is known for offering a fun gaming atmosphere with unparalleled customer service. We’re confident that it will attract more people to our destination.”
Located just 32 miles from the Californian state capital of Sacramento, it was detailed that “the location is complementary to Caesars Entertainment’s existing portfolio, and is expected to generate strong visitation and excellent financial returns.”