William Hill partners with Grand Traverse Band for Michigan app launch

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William Hill US, in partnership with the Grand Traverse Band of Ottawa and Chippewa Indians, revealed its mobile and online sportsbook and casino app in Michigan on Friday. Available from anywhere in the Great Lake State, the app aims to offer a seamless experience that makes it easy and quick to make a wager on sports and play online casino games.

Built on William Hill’s proprietary platform, the sports betting portion of the app offers Michigan sports fans a broad and deep array of markets and bet types, including live in-play wagering.

In the casino portion of the app, customers can enjoy Blackjack, Roulette, Baccarat, and a variety of Slot games. Customers in Michigan can also expect several fun promotions each week.

The app includes a quick and secure registration process and a wide selection of options to deposit and withdraw funds.

William Hill has a long-term partnership with the Grand Traverse Band of Ottawa and Chippewa Indians as the exclusive partner for sportsbooks, along with mobile sports betting and icasino gaming. In September, the two organizations opened The Onyx Sports Book by William Hill at Turtle Creek Casino & Hotel along with a satellite location at Leelanau Sands Casino in Northern Michigan. 

Michael Schrader, CEO for Grand Traverse Resort & Casinos, commented: “William Hill is America’s leading sports betting company, which speaks volumes for their professionalism, knowledge and experience. Grand Traverse Resort & Casinos is excited to add another form of entertainment to our brand, and we are confident the William Hill online experience will be the most trusted in the industry.

Ken Fuchs, President of Digital for William Hill US, stated: “Michigan has a rich sports history and incredibly passionate fans. Together, William Hill and GTB are excited to deliver an engaging way to experience sports betting and gaming to customers all over the state.

William Hill now offers mobile sports betting apps in nine US jurisdictions (Colorado, Illinois, Indiana, Iowa, Michigan, Nevada, New Jersey, West Virginia, and Washington DC) since launching its first mobile offering in 2012, and powers the trading services for the Rhode Island Lottery mobile app.