BetMGM, the GVC Holdings and MGM Resorts International joint venture, has confirmed that Academy and GRAMMY Award winner Jamie Foxx will star in its new advertising campaign.
Foxx will become the face of BetMGM’s new The King of Sportsbooks campaign and has also agreed to feature in a range of traditional and social media advertisements.
“Jamie is an exceptional talent and we’re proud to have him partner with us on our new campaign for BetMGM,” said BetMGM’s Chief Marketing Officer Matt Prevost.
“The King of Sportsbooks campaign is the next step in the evolution of the BetMGM brand and Jamie brings a unique ability to tell our story in an incredibly creative and entertaining way. BetMGM exists at the intersection of sports and entertainment and Jamie fits this positioning perfectly; we couldn’t be more excited to welcome him to the BetMGM family.”
By launching The King of Sportsbooks, which was created in collaboration with creative agency 72andSunny New York, BetMGM hopes to create a ‘sitting on the edge of your seat’ experience.
The campaign will be rolled out in the coming weeks, with the Fountains of Bellagio in Las Vegas as the canvas. In a statement, BetMGM confirmed that it will be ‘ combining the magic of sports brought to life on the Fountains, with the surrealism of Foxx levitating above water’.
Foxx recently won “Outstanding Supporting Actor in a Motion Picture” at the NAACP Image Awards and received a SAG Award nomination for “Outstanding Performance by a Male Actor in a Supporting Role” for his performance in Just Mercy.
Foxx can currently be seen in Netflix’s Project Power, which launched on August 14, and is a starring voice in Disney/Pixar’s upcoming feature Soul set for release on November 20.