The American Gaming Association (AGA) has teamed up with NASCAR to educate fans on responsible sports betting through the AGA’s ‘Have a Game Plan. Bet Responsibly’ public service campaign.
The new initiative, which coincides with this week’s AGA Responsible Gaming Education Week, will include co-branded content which encourages both new and seasoned sports bettors to “Know When To Pit” and bet responsibly.
“Legal sports betting allows fans to engage with their favorite drivers and race teams in new, exciting ways. It is critically important to ensure they are informed about how to do so responsibly,” said Casey Clark, Senior Vice President, Strategic Communications, AGA.
“This partnership further demonstrates NASCAR’s leadership among professional sports on responsible gaming.”
In addition, NASCAR will develop co-branded content for distribution across its social platforms and produce public service announcements that will run across national radio. This will be supported by the production of original responsible gaming content for NASCAR.com/betcenter, which will ‘provide fans with stats, odds, and information designed to empower them to make informed decisions in the fantasy and gaming space’.
“Ensuring that our fans have the resources to bet responsibly is a founding principle of our gaming strategy,” said Scott Warfield, Managing Director, Gaming, NASCAR.
“The AGA uniquely understands the convergence of legal betting, sports, and responsible gaming. As sports bettors increasingly engage with NASCAR, we look forward to working together to promote bettor education and resources that help prepare our fans for the rapidly expanding legal sports betting landscape.”