CBS Sports and William Hill US, the official sports betting partner for all CBS Sports platforms, have confirmed the roll out of wide-ranging digital content and product integrations to kick off their partnership ahead of the fantasy football season.

Sports bettors and fans will have access to newly created content and offerings, including a new parlay free-to-play game, and extensive odds and data across CBS Sports Digital platforms and within editorial content and video programming. 

The partnership also delivers relevant educational tools such as prop and bet calculators. Many of the experiences are geared toward enabling sports fans to learn how to make picks for fun, understand sports betting markets, and then go directly to William Hill’s products to complete a betting transaction seamlessly in states where William Hill is available and sports betting has been legally regulated.

Jeffrey Gerttula, EVP & General Manager, CBS Sports Digital, commented: “These enhanced sports betting experiences are the result of a true partnership between CBS Sports Digital and William Hill as we write a new playbook for our companies as well as the broader sports media and sports book industries. 

“Together, we will continue to create maximum value for sports bettors and fans by offering completely new and exciting ways to engage with upcoming sports events.”

The betting product experiences are now rolling out across CBS Sports Digital platforms, spanning, CBS Sports Fantasy, SportsLine, CBS Sports HQ, and the CBS Sports and CBS Sports Fantasy mobile apps. The William Hill mobile offerings are available in Colorado, Iowa, Nevada, New Jersey and West Virginia.

Ken Fuchs, President of Digital, William Hill US, stated: “Our partnership is a first-of-its-kind, creating an experience geared to the sports fan and fantasy player that showcases William Hill content and products across the CBS Sports Digital landscape. 

“We’re ready for the fantasy football season to begin and can’t wait to introduce fans to the future of sports betting while taking their game to the next level.”