The National Football League has announced a new alliance with Betcris this week, designating the LatAm sports betting operator as an official betting partner in Latin America. The deal marks the first of its kind for the NFL in Mexico, Central America and South America.
Under the auspices of the deal, Betcris will have rights throughout Latin America to use NFL trademarks to promote its NFL sports betting offerings and secure brand exposure across NFL digital properties (NFL.com, the NFL Fantasy app, NFL social media channels).
The firm will also be a presenting sponsor of the NFL’s free-to-play Pick’Em game, and act as a Signature Partner of the NFL International Series Game in Mexico in 2021. Betcris will also license the NFL’s official sports betting data feed, ensuring that its customers benefit from NFL betting markets powered by fast and reliable NFL data.
Betcris CEO JD Duarte commented: “We are beyond thrilled to become the NFL’s first official betting partner in Latin America, and look forward to further elevating the experience for our users.
“This represents a culmination of years of work to make Betcris a household name in Latin America. With this partnership, Betcris now enjoys a major competitive advantage that serves our long-term goals well. The NFL has proven to be an ideal partner throughout this process, and we look forward to working together.”
Christopher Halpin, NFL Executive Vice President/Chief Strategy & Growth Officer, stated: “As our fan base continues to grow across Latin America, it was important that we partner with a trusted industry leader in the territory.
“Betcris’ capabilities throughout this important region, and its management team’s experience and commitment to the highest standards, made it clear they were the right partner for the NFL. We look forward to working together to engage new and existing fans across these markets.”