Kambi Group plc has signed a multi-year agreement with sportsbook operator BetAmerica, a subsidiary of Churchill Downs Incorporated (CDI). Under the terms of the deal, the firm has been appointed as the sportsbook technology and services provider to BetAmerica which currently operates sportsbooks in New Jersey, Pennsylvania, Indiana and Mississippi.

A statement from Kambi said that the deal will ”… position BetAmerica to capitalize on its market access to offer Kambi’s industry leading online and on-property sports wagering experiences to new and existing players”. 

The operator will leverage Kambi’s sports betting offering with its integrated online gaming platform which will be powered by GAN’s US-optimized enterprise software.

The statement added: “BetAmerica will benefit from Kambi’s proven excellence in sportsbook provision, with Kambi’s secure and empowering technology providing the reliability and differentiation capabilities required to succeed in today’s competitive US sports wagering landscape.”

Kambi CEO Kristian Nylén commented: “It’s a pleasure for Kambi to be partnering with CDI and its BetAmerica brand, which has the potential to benefit from its market access and existing customer database. I’m certain with the quality and experience we possess, together with the BetAmerica leadership team, we will be able to grow our businesses together as the U.S. sports betting and iGaming market expands.”

Bill Carstanjen, CEO of CDI, said: “We believe the transition to Kambi and GAN as our new technology providers will enable our team to execute the rollout of BetAmerica sportsbooks and igaming product offering more efficiently as states move to legalize and implement regulations permitting sports betting and igaming in the coming years. BetAmerica will benefit from the proven excellence of these market-leading providers.”