The Premier Lacrosse League (PLL) has exclusively designated DraftKings as its Official Sports Betting Partner. Under the terms of the deal, the sportsbook operator will partner the league and upcoming Championship Series (July 25 – August 9) in addition to being named the sole and exclusive Regulated Gaming Sponsor of the 2020 Summer Tournament.
Throughout the tournament, DraftKings will also be the Presenting Sponsor of PLL Analytics across all its broadcasts.
Ezra Kucharz, DraftKings’ Chief Business Officer, commented: “In partnering with the Premier Lacrosse League, we are able to expand in our sports offerings and introduce our customers to a new and exciting way to engage with our platform.
“The Premier Lacrosse League and DraftKings share a mutual appreciation for innovation and fan engagement. Together we will continue to bring our customers closer to the games they love and the content they crave.”
The PLL and DraftKings have teamed up to create a proprietary lacrosse data analytics platform that will inform fans about key trends and uncover lacrosse statistics. This in-depth look into the sport of lacrosse will encourage PLL fans to make informed bets on the DraftKings Sportsbook app throughout the 2020 Summer Tournament, using real-time metrics.
Both parties will showcase their custom sports analytical content, including betting lines presented by DraftKings, via broadcast through NBC and various media channels during all games this summer.
“The PLL’s partnership with DraftKings allows us to strategically service our fanbase and broaden our reach ahead of the Championship Series,” said Paul Rabil, PLL Co-Founder and Chief Marketing Officer.
“DraftKings has cemented its position as the premium destination for legalized wagering on professional sports and we’re thrilled by their commitment to grow professional lacrosse with us. PLL fans have been hungry to bet on games and that desire’s now a reality.”
As part of the agreement, DraftKings will have access to PLL marks and logos including team, league and jersey marks on all its platforms and media channels for marketing purposes as well as product lines and offerings. The partnership also enables DraftKings to leverage in-stadium rights with various TV and LED signage during each game.