BetMGM, the sports platform created by MGM Resorts and GVC Holdings joint venture ROAR Digital, has entered into a multi-year agreement which sees it become an official sports betting partner of the Denver Broncos.
Under the terms of the partnership, BetMGM and MGM Resorts will provide premium fan experiences, including a new BetMGM Lounge at Empower Field at Mile High Stadium, VIP travel packages, and benefits through MGM Resorts’ loyalty program, M life Rewards. Also included is a free-to-play mobile game, digital marketing assets, and in-stadium promotions and signage.
“This partnership with the Broncos allows us to showcase not only a premier BetMGM sports betting and gaming platform, but also the world-class entertainment experiences delivered by MGM Resorts,” said BetMGM’s Chief Marketing Officer Matt Prevost.
He added: “We’re excited to bring both of these to Broncos fans at Empower Field at Mile High Stadium and across the country, while offering BetMGM users new ways to engage with their favorite football team.”
The BetMGM Lounge will allow fans access to a full-service premium bar, a luxury lounge, live odds and assistance with BetMGM’s mobile app. Additional in-stadium promotions, highlighted by BetMGM’s season-long First Possession Payoff, will be announced at a later date.
The free-to-play game will be available to Broncos fans directly on the team’s official mobile app. It will offer eligible fans the opportunity to test their sports prediction skills and win MGM Resorts prizes, including trips to MGM Resorts properties nationwide.
Denver Broncos Chief Commercial Officer Mac Freeman said: “When we began the process of identifying potential partners in this category, our goal was to provide Broncos fans with unique ways to engage with sports betting.
“Together with BetMGM, we can now offer our fans and M life Rewards members in Colorado new opportunities such as in-stadium gaming lounge, VIP travel packages to MGM Resorts around the country and a free-to-play game through our mobile app.”