Gaming Innovation Group (GiG) has further broadened its footprint in the US after receiving a Vendor Minor sports betting license for its flagship affiliate site from the Colorado Limited Gaming Control Commission.

This latest development means that GiG Media is now active in seven US states through 

The firm was granted its first affiliate vendor registration in January 2019 for the state of New Jersey. This was followed in December 2019 by a certificate of registration for sports wagering in Indiana. In February 2020, GiG secured authorization from the Pennsylvania Gaming Control Board to provide affiliate services in the Keystone State. 

Jonas Warrer, Managing Director of GiG Media, explained: “We are delighted to further strengthen our position in the US with this latest license approval. continues to gain momentum in the US market and Colorado provides us with an even greater opportunity to convert visitors into players as legal sportsbooks begin accepting customers in the state.”

Colorado became the 18th state to legalize online sports betting in the US in May 2020. The online sports betting market in the centennial state is estimated to reach approximately $200m in annual revenue at saturation, according to H2 Gambling Capital.