LatAm igaming firm Salsa Technology has announced a new content partnership with sportsbook and igaming platform provider BtoBet to help bolster the latter’s casino offering during the ongoing health crisis.
Under the terms of the deal, Salsa’s video bingo titles will be integrated onto BtoBet’s Neuron 3 platform, helping operators to retain current players and shift engagement from sports betting to other alternative immersive verticals.
BtoBet customers will be able to gain access to numerous Salsa Technology titles, including Halloween Groove Bingo, Pachinko 3D and the Latin American classic Jogo dos Bichos Praia.
BtoBet’s CMO Sabrina Soldà said that during the current shortfall in sportsbook activity, the company is seeking further to add appealing content to all verticals, including its online casino portfolio, ensuring a wide range of content diversity for its partners.
Salsa Technology Global Business Development Manager Victor Arias commented: “BtoBet works tirelessly to deliver diverse content and its mission has never been so important, as the sporting calendar currently looks unrecognizable. We’re proud they have chosen to add our video bingos to enhance the igaming experience.”