Inspired Entertainment gains NFL virtual sports licensing via Aristocrat Gaming deal

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Aristocrat Gaming has penned a deal with Inspired Entertainment for the provision of a virtual sports product centered around the NFL

Under the terms of the agreement, Inspired will provide NFL-themed virtual sports simulations for Aristocrat Gaming players to wager on fast-paced simulated matches. 

Gaining access to the NFL’s brand via Aristocrats’ multi-year global licensing agreement with the league, Inspired will offer users the same betting markets as a standard NFL game including money lines, over/under total score, and total touchdowns. 

The virtual games will have NFL branding across the visuals, with the NFL shield, 32 team logos, heritage team marks, AFC and NFC Conference logos, and Super Bowl logos all visible in the simulations. 

“Through Inspired, this NFL license expansion into virtual sports presents a ground-breaking entertainment option that’s never been done before,” said Hector Fernandez, Aristocrat Gaming CEO. 

“As part of our overall NFL strategy, we are thrilled to tap into the global appeal the NFL offers to current and new fans and casino, sports betting, and lottery players.”

Virtual sports make up a significant part of Inspired’s business globally, as well as betting terminals across retail sportsbooks. 

Recently, the firm teamed up with Betfred in the UK for the provision of virtual sports across its UK retail division.

Inspired’s Virtual Sports have a global player base, on offer in more than 32,000 retail channels and over 100 websites in 35 countries.

“We are delighted to work with the NFL and Aristocrat Gaming on this historic new simulated gaming experience to bring fans a unique way to connect with the game, even in the off-season,” added Brooks Pierce, Inspired President, and CEO. 

“We look forward to launching this partnership and reaching millions of NFL fans with exciting entertainment options both online and in retail.”