Free-to-play and real money sports betting firm Chalkline and sports wagering software company MetaBet have entered into a new partnership centered around the two organizations’ complementary sports betting acquisition and retention products for media companies and operators.
The two industry software suppliers will, according to a statement, collaborate on product integrations designed to connect bettors with real-time experiences that incorporate in-play odds, contextual content tools and localized free play games.
Clients like the Chive Media Group are already said to be benefiting from the partnership, with the company’s audience now connected with a broad suite of engagement tools, conversion products that deep-link to individual operator events and database-building games tailored to each user’s passion points and betting experience.
Benn Gurton, Managing Director of MetaBet, explained: “As MetaBet helps companies integrate betting-related products, we continually are looking to implement tools that will drive audience engagement and interaction. Partnering with Chalkline’s scalable free play games adds another dimension to the value we deliver for media clients and operators.”
Daniel Kustelski, CEO of Chalkline, added: “As Chalkline turns five today, I can say that sports betting and igaming in the United States are at the most exciting point that we’ve seen. We’re excited to work with the team at MetaBet – they fundamentally understand the opportunity ahead, and have a terrific and complimentary product platform for operators and media companies alike.”