GameSense, a responsible gaming initiative adopted by MGM Resorts International in 2017, has surpassed 1.25 million customer interactions at its US properties.
The customer-facing awareness program, which was developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), focuses on positive, transparent and proactive conversations with players about how to gamble responsibly.
It represents, said the casino operator, an unprecedented commitment to integrating responsible gambling education into the MGM Resorts guest service model.
Personal interactions between guests and trained staff based at each property’s M life Rewards desk stimulate the program into action, with guests also able to utilize interactive GameSense touchscreens, educational materials and other resources.
With GameSense having been designed to help guests make informed decisions to keep gambling fun, players can also visit www.mgmresorts.com/gamesense to get more information.
Rich Taylor, Executive Director of Responsible Gaming at MGM Resorts, commented: “Having more than 1.25 million player interactions is a huge deal, and hitting that milestone during Problem Gambling Awareness Month is incredibly meaningful.
“We’re proud of how GameSense has grown with MGM Resorts and become part of our company culture and guest service model. We’re excited to build on this progress and take the program to new heights.”
The milestone also coincides with MGM Resorts’ promotion of Problem Gambling Awareness Month which will see the company partner with the National Council on Problem Gambling throughout March to spread awareness and educate guests on how to make informed and responsible decisions while playing.