Sports betting service and content hub IMG ARENA has announced secural of the rights to provide US sports betting operators with live streams of select NHL games. 

In a statement, the firm indicated that the development provides a further example of its capabilities when it comes to live NHL streaming for sports betting operators and builds on the content hub’s European market offering. 

Freddie Longe, EVP and MD, stated: “The NHL is a highly-valued asset in our portfolio, and we are proud to expand this successful partnership to offer one of the largest US sports to our growing customer base of sportsbooks. 

“This marks a major development in the US betting rights landscape, and we look forward to driving further engagement for NHL fans.”

Moreover, the US sports betting operator’s streams are set to be made available through its digital betting platforms in legalized US markets.

Steve McArdle, NHL executive vice president of digital media and strategic planning, added: “We are excited about the expansion of our international relationship with IMG ARENA into the US.

“The NHL has taken a progressive approach to sports betting, and this live game streaming opportunity with IMG ARENA provides another innovative touchpoint for fan engagement.”

The deal is set to boost not only IMG ARENA’s offering, as the organisation looks to build on its 2019 results which saw 175 million hours of its content watched by 56 million unique viewers around the globe, but also the content hub’s clients which already includes the ATP, UFC, the European and PGA Golf Tours, the FA Cup and Serie A.