Scientific Games Corporation and Betfred have joined forces to deliver full retail and digital sports betting solutions in Pennsylvania. The bookmaker has chosen SG as its technology provider to launch retail solutions at Wind Creek Casino in Bethlehem, Pennsylvania in the first half of 2020 as part of its recently announced partnership with the property.
The two firms plan to launch digital sports betting for Pennsylvania bettors in advance of the 2020-2021 NFL season.
Mark Stebbings, Group COO at Betfred, said: “Scientific Games was the clear choice to provide our sports betting platform in Pennsylvania. OpenSports provides best-in-class, reliable technology and services that will help us reach more players and grow our sportsbook presence at speed.”
Powering Betfred’s Pennsylvania offer is SG’s full OpenSports product suite, which includes online and mobile betting technology and services. Betfred through its partnership with Wind Creek Casino will provide SG over the counter betting solutions and retail betting kiosks in addition to Don Best Sports data feeds, part of the OpenTrade branch of the OpenSports product suite.
Keith O’Loughlin, SVP Sportsbook, Digital for Scientific Games, said: “Betfred is one of the UK’s top-performing bookmakers, and their move into the US will spark growth. Once again, a sophisticated and experienced sports betting operator has chosen OpenSports to responsibly grow its US presence with our maximum reliability, scalability, and performance.
“Together, Scientific Games and Betfred can make a massive impact in the sports betting arena by driving player engagement and putting their digital and retail sportsbooks at the forefront of this expanding landscape. Betfred is synonymous with giving UK customers a great value proposition, and we are confident that they will get great traction in the US with this customer-oriented approach.”