International Game Technology subsidiary IGT Global Solutions Corporation has agreed a one-year contract with the District of Columbia’s Office of Lottery and Gaming to provide instant ticket games and related services through December 1, 2020. The contract allows for up to four one-year extensions.
Under the terms of the contract, the firm will deliver a comprehensive range of instant ticket services for the DC Lottery including game planning and marketing, research and analytics, graphics support, and the production and printing of instant tickets.
These player-centric services, said the company, help ensure the long-term success for the lottery and deliver innovative content for players.
DC Lottery Executive Director Beth Bresnahan commented: “Instant tickets are a product vertical that presents strong growth opportunity for the DC Lottery. We continuously look at ways to expand our entertainment options for players and the reach of our products at retail locations. The DC Lottery looks forward to continuing to deliver world-class lottery games with the help of IGT today and in the future.”
“Over the last five years, IGT has worked closely with the DC Lottery to deliver games that engage their player community, attract new players, and deliver outstanding player experiences,” said Jay Gendron, the firm’s Chief Operating Officer, Lottery. “IGT is pleased to continue working with the DC Lottery, and we look forward to helping the Lottery reach its sales goals by enhancing its instant ticket program with creative new content.”
IGT has been a print vendor for the DC Lottery since 2014. During this time, it has developed multiple tickets for the lottery, ranging in price from $1 to $10. This development included initiatives such as the launch of a Super Ticket in March 2018 and the introduction of three new money-themed games that were part of a major lottery promotion in May 2019.