Danish affiliate marketing publisher Better Collective has underlined the importance of its growing US market presence in its H1 trading update for the period ended June 31, 2019. According to CEO Jesper Søgaard, the US operation is likely to be the biggest growth driver in the years to come, with recent acquisitions placing the firm in “pole position” in the growing US sports wagering space.
Turning to the headline figures contained in the report, Better Collective revealed a 64% increase in revenues up to $17.7m from $10.8m year-on-year. EBITDA was also ahead at $7.8m from $4.3m in Q2 2018, with figures for the year-to-date coming in at $15.2m.
Focusing on the developing US picture, Søgaard told investors: “Building a presence and taking part in this new big market opportunity was boosted by the acquisition of the RotoGrinders Network in Q2, adding strong products and dedicated people with insight into the US market.
“After the end of Q2, we acquired two US market leading sports betting brands; VegasInsider.com and ScoresandOdds.com. These two websites have since many years been the platforms preferred by millions of visitors and have the potential of becoming the largest revenue generating assets in Better Collective in coming years.”
He continued: “In addition, our application for an Ancillary Casino Service Industry Enterprise License in New Jersey was deemed complete by the New Jersey Division of Gaming Enforcement. This allows Better Collective USA to enter into revenue share partnerships with operators in the state of New Jersey. I am confident that we, by way of these acquisitions, have put Better Collective in pole position for a market leading position in the US states where online sports betting will be regulated and available.”
In his update, the CEO also drew attention to Better Collective’s new sports betting content partnership formed in Q2 with NJ Advance media. “The strategic partnership, which will be co-branded with Better Collective’s flagship product, bettingexpert.com, includes Better Collective delivering its innovative technology and content for sports betting and casino to educate and empower the New Jersey audience of online bettors and help them navigate in a market of rapid growth.
“The collaboration provides Better Collective with an additional marketing channel to market, operate, and manage customer contacts to the betting and casino operators holding New Jersey betting licenses.”