TAG Media, a leading igaming affiliate marketing consultancy, has launched its first affiliate website to the New Jersey market. US-Odds.com seeks to establish itself as a new breed of affiliate portal catering to American players in regulated states, combining review-based and computer picks on all major sports, with high quality free to play games. 

Kicking off proceedings is a $1m jackpot sports lottery American football picks game powered by Incentive Games. Free to enter, players across the USA have to correctly pick the winning margins of eight NFL games each week to land the $1m jackpot, insured by igaming-specialist RISQ.

TAG Media Managing Director Tom Galanis said of the launch of US-Odds.com: “The regulated US market represents a highly exciting opportunity for TAG Media as we embark on a new challenge. 

“Whilst this is our first foray into the portal world, our team brings vast expertise in the igaming affiliate marketing space and we are thrilled with the content we are putting together for New Jersey sports fans. To be the first affiliate to offer up a $1m F2P jackpot breaks new ground for the industry.”

Operating initially under a vendor registration from the New Jersey Department of Gaming Enforcement, TAG Media’s entry into the US sports betting market comes alongside its continued master affiliate and affiliate management activity in Europe.

Galanis added: “It’s business as usual with regards to our existing consultancy business in Europe, where we don’t intend to venture into the portal space. However, we are confident that our work on US-Odds.com will bring the same energy that has placed us at the heart of igaming affiliate marketing in Europe to the US.”