Online predictive sports platform Quarter4 has confirmed the launch of its new online predictive sports platform this week. According to the firm, the system deploys a unique algorithm to maximize accuracy and user profitability in game predictions and projected fantasy performances. 

With a purported 74% accuracy rate, the software provides users with up-to-date and easy-to-read analytics that enable users to place more informed bets.

“As the sports and fantasy betting industry evolves, more and more people are entering the marketplace looking for accurate information, but they’re confronted with walls of stats that are difficult to interpret and can cost upwards of $1,000 a season,” said Kelly Brooks, CEO, President and co-founder. “Quarter4 cuts through the numbers, offering simplified breakdowns of games, player performances and fantasy predictions with an unprecedented success rate in just seconds.”

The algorithm, said the firm, goes beyond just the stat lines and considers the intangibles that can influence game outcomes or player performances. This includes team chemistry, year-over-year performance, momentum shifts over the course of a season, notable news stories involving players or coaches and much more.

Danijela Covic, Chief Sales Officer, commented: “Predicting the outcome of games or how a player will perform is dependent on so many factors that cannot be captured by traditional sports analytics. Quarter4’s use of AI technology will give users a significant advantage, allowing them to make picks with confidence.”

The software as a service platform employs non-bias artificial intelligence technology in its algorithm as the basis for its predictions. The company has also incorporated Google Assistant, allowing users to find out how teams or athletes are expected to perform through their Google Home devices, smartphones or in their vehicles.

Quarter4 is in the midst of a fundraising campaign to generate capital that will be used for feature enhancements and business expansion. Currently built for users to place bets on NBA games or fantasy picks, the platform has plans to extend its offerings to NCAA basketball in January 2020. By mid-2020, it will be fully operational in key major North American sports leagues, including the NFL, NCAA football and the NHL.