Betfred, cited as the world’s largest privately-owned retail book maker, has appointed Bryan Bennett as Chief Operating Officer for its US operations.

Subject to regulatory approval, he will oversee Betfred’s US operations comprising premise, online and mobile wagering and its full suite of managed products: BI/Analytics, Anti-Fraud, Trading, Compliance/GDPR, Customer Support, Payments, Marketing, and managed trading operations support.

Prior to joining Betfred, Bennett was Senior Vice President of Interactive at AGS. As head of its Interactive business unit, he was responsible for online real money gaming and free to play social casino products. 

He joined AGS in 2015 in the AGS/RocketPlay acquisition, where he was a co-founder of the social gaming company. Prior to RocketPlay, he was part of the founding team of multiple startups including Kabam, sold to Netmarble in 2017 for over $800m. 

Betfred Group Chief Operating Officer Mark Stebbings said: “After a thorough process we have appointed Bryan Bennett as the Betfred Sports US Chief Operating Officer. Bryan has a wealth of experience and an exemplary track record. He shares our vision for our US operation and this appointment will help us achieve our goals in this exciting new market.”