British Columbia Lottery Corporation (BCLC) has completed the expansion of its GameSense Advisor (GSA) program to every casino and community center in the province. GSAs are described by the corporation as a key component of its player-health strategy, focused on supporting casino players with informed decision-making and positive play. 

According to BCLC, last year alone, GSAs had more than 67,000 interactions with players, helping them to make informed choices about gambling and connecting them to available support resources if they feel they need help.

BCLC assumed responsibility for the GSA program in the spring of 2018 and has fulfilled its commitment to ensure that all casinos and community gaming centers across 35 communities have a GSA by the autumn of 2019. Previously, they were in place at BC casinos only.

Attorney General David Eby commented: “Our government has made significant investments to assist those at risk of gambling addiction. This expansion means people throughout BC can now seek support and share their questions and concerns about gambling with GameSense advisors in their local gaming facilities. These conversations can be life changing and I hope British Columbians will take advantage of this important service available to them.” 

In addition to the expanded GSA presence, BCLC is investing in new GameSense Information Centers, welcoming spaces that encourage players to visit and learn more about how the games work, talk with a GSA or just take a break.

“The health of our players is an important focus for our company and our industry overall,” said BCLC Interim President and CEO Greg Moore. “The GameSense Advisor program is a key component of our overall strategy to encourage healthy play and make our products, environments and services safer for players.”