Native Gaming has launched a new site on that combines sports betting, esports, casino, live casino and idle games. It features a complete financial ecosystem, gamification and community of ‘Natives’. 

The firm also plans to create a land-based casino and resort on a private island in the Caribbean which, it said, will integrate with the online platform to offer customers a complete gaming experience.

The financial ecosystem at Native Gaming is, claimed the company, the first of its kind and leverages its gaming business models with a ‘smart society of Natives’ (stakeholders) that earn passive income from gross gaming revenue. 

The product itself combines predominantly proprietary systems with the BetConstruct platform to deliver a new, unique offering to players with 5,000-plus casino games and real-time betting lines on over 40,000 sporting events per month. 

CEO Justin McCool said: “Native Gaming was designed to be more than just another online casino. Whether you’re staying at the private island resort, gambling in the casino, or investing in the bankroll, the Native Gaming platform quickly sets itself apart. 

“We believe that by decentralizing the ownership in the casino and thereby transferring the gross revenue directly to our community, we can begin to reshape the passive income investment landscape. A token that is generating passive income from gross gaming revenue has the potential to be far more lucrative than other popular passive income investments like rental properties, dividend stocks, and masternode coins. 

“Our platform leverages the security and transparency of blockchain technology to provide an equal opportunity to everyone. The value proposition is the same whether you’re a struggling student staking $10 or a billionaire staking $10m.”

The platform also provides an investment opportunity not only to the users, or Natives, through passive income, but also to business investors. However, said the firm, this is not a typical investment where a company would sell its stock in funding rounds to raise capital or as a means of realizing profits for existing shareholders. 

Investors would more accurately be called stakeholders since they are not buying equity from the company (as there is no equity owned by the company). As a new stakeholder deposits $10 or $10m their funds go into a Smart-Contract Bankroll and new Bankroll tokens are minted by the Smart-Contract. 

As casino revenue is generated it is used to purchase bankroll tokens from the smart-contract bankrolls and then distributed to the stakeholders. The intuitive smart-contract bankrolls provide a dynamic price offering by scaling token price for every bankroll token bought and sold. 

The firm stated: “This means that as new funds come into the bankroll, either from casino revenue or outside investment, the global price per token is steadily increasing. Bankroll tokens are directly redeemable for the funds sitting in the bankroll at all times making it a very liquid form of investment and as gross revenue is distributed in real time to the stakeholders in the casino, it means that all business overhead costs have absolutely no impact on stakeholders.”