FanDuel has been unveiled this week as the Official Fantasy Sports Partner of the Indianapolis Colts as part of an exclusive agreement scheduled to run during the 2019/2020 season.
Through the partnership, both parties will work to engage new and existing fans using a range of marketing assets, from in-stadium digital signage and in-game promotions to digital, radio, and TV advertising, among other branding initiatives.
Roger VanDerSnick, Colts chief sales & marketing officer, explained: “The Colts always are looking for new ways to engage with our fans, and fantasy sports have long been an avenue for fans to follow the Colts, pro football and their favorite players across the league. We’re very pleased to come together with FanDuel to make our fan experience the best it can be during the season and year-round.”
“As we continue to expand our nationwide footprint, we are always looking for ways to engage sports fans throughout the country, and specifically in the Midwest,” said Matt King, CEO, FanDuel. “Indianapolis is home to a loyal fan base and we’re excited to again partner with the Colts organization, allowing us to further reach these passionate fans.”
The announcement comes on the heels of FanDuel revealing an exclusive, multi-year partnership with former Colts punter, Pat McAfee, in September. McAfee will continue to make appearances on the group’s More Ways to Win TV show, have guest spots on various group podcasts, make regular appearances at FanDuel Sportsbooks, host daily fantasy contests on FanDuel, create unique digital content, and take over the firm’s social media accounts throughout the NFL season.