GameSense, a safer gambling initiative adopted by MGM Resorts International in 2017, has recently surpassed one million customer interactions at the firm’s properties. The program focuses on having positive, transparent and proactive conversations about how to gamble responsibly. 

Developed and licensed to MGM Resorts by the British Columbia Lottery Corporation (BCLC), GameSense encourages personal interactions between guests and trained staff based at each property’s M life Rewards desk. In addition to speaking to trained employees – known as GameSense Advisors – guests also utilize interactive touchscreens and can access educational materials and other resources. 

The program is designed to help guests make informed decisions and to help keep gambling fun and has earned recognition from the National Council on Problem Gambling.

“We’re thrilled to have reached this milestone,” said Rich Taylor, Executive Director of Responsible Gaming at MGM. “Our conversations with guests are not only about encouraging responsible play, but improving guest relationships and providing world-class service. I’m so proud of our teams, especially the GameSense Advisors, who deliver GameSense to our guests every day.”

The one million milestone comes ahead of Responsible Gaming Education Week which takes place from September 16 to 20. The annual initiative brings together industry, advocacy regulator and other key stakeholders to promote transparency and gaming literacy while showcasing an everyday commitment to responsible gaming.

During Responsible Gambling Education Week, the company is partnering with the American Gaming Association (AGA) to help spread awareness and educate guests on how to make informed and responsible decisions while playing. The event takes place as MGM Resorts’ newly opened and recently remodeled sports books prepare for an influx of guests for football season.