NHL’s Philadelphia Flyers and the Wells Fargo Center have entered into an agreement with SugarHouse Casino and PlaySugarHouse.com to become their official sportsbook partners.
The announcement was made in a joint statement by Valerie Camillo, President of Business Operations for the Philadelphia Flyers and Wells Fargo Center; Rob Long, General Manager of SugarHouse Casino; and Mattias Stetz, Chief Operating Officer of Rush Street Interactive, the operator of sports betting at SugarHouse Casino and PlaySugarHouse.com.
The multi-year deal includes two branded, hi-tech sports lounges inside the Wells Fargo Center that will open in time for the Flyers’ 2019-2020 season opener on October 9. Sports fans can watch Flyers games and other live sporting events on nearly 100 screens throughout the lounges, all while betting on the action via their mobile devices. The look and feel of the sportsbook-style lounges will be the same as the brand-new permanent sportsbook at SugarHouse Casino, created by the same designer.
“With Pennsylvania on the forefront of legalized sports gaming, we and our SugarHouse partners are excited to elevate the game day experience at the Wells Fargo Center in a unique way,” said Camillo. “These new lounges will bring the energy and excitement of PlaySugarHouse.com, a market-leading sportsbook, into the arena and introduce another step in our transformation to become one of the most technologically-advanced arenas in the world.”
The agreement also forges a marketing partnership that includes advertising inside the arena’s bowl and throughout the concourse as well as radio, billboards and digital media placements.
“We are thrilled with this sponsorship deal to become the official sportsbook of the Philadelphia Flyers and Wells Fargo Center,” said Stetz. “Philly has some of the best sports fans in the country, and we look forward to hosting them in our sports lounges at the stunning Wells Fargo Center.”
The sportsbook-style lounges will be in two locations in the building – both on the Main Concourse and on the arena’s top level. The nearly 6,500-square-foot-lounge located on the arena’s top level will face the bowl so fans can watch the live action as it happens. The sportsbook-like environment will also feature other spaces for fans to cheer on the action.
Each space features club chairs, bar and table seating, as well as a custom 22 feet long by eight feet tall LED video wall that will anchor the viewing area, which has its own dedicated seating area. There are also dozens of live action screens, measuring 86″, 65″, and 50″, respectively.
As previously announced, SugarHouse Casino, along with its online and mobile complements, is rebranding as Rivers Casino Philadelphia later this year. The sports lounges at Wells Fargo Center will reflect the new Rivers brand. The $15m dollar rebranding investment also includes the new on-property sportsbook.