Casino aggregation platform provider Iforium is entering the rapidly regulating LatAm region for the first time with its Gameflex platform as part of an integration agreement with operator Codere.
The multi-year deal will see Codere access Gameflex via a single API integration, with phase one enabling the brand’s players in Mexico to select from more than 9,000 games from circa 100 gaming providers.
As regulation spreads across the region and more countries create legislative igaming frameworks, Codere added that it will be able to offer Iforium’s vast content portfolio to other markets including Colombia, Argentina and Spain.
Phil Parry, CEO of Iforium, said: “Regulated markets are opening thick and fast and we are pioneering the way for some of the world’s biggest brands to rapidly enter these territories with access to the industry’s best performing content. We’re delighted to partner with Codere and there is much more to come as and when regulation permits, and we will further power their growth as soon as this happens.”
Erez Leket, Product Department at Codere, commented: “Iforium has set the benchmark when it comes to single integration casino aggregation and they are the ideal content partner for us across both our most important and our emerging markets. We look forward to working closely together with them in Spain, Mexico, Colombia, Argentina and many more exciting jurisdictions.”
