Iowa gaming operator Wild Rose Entertainment has has elected to replace and upgrade its legacy casino management system with Table Trac Inc‘s CasinoTrac. Wild Rose owns and operates three state-regulated casino properties located in Clinton, Emmetsburg and Jefferson, Iowa. 

The company’s three casinos feature more than 1,500 slot machines as well as table games, off-track betting and simulcasting (Clinton), live entertainment, hotels, eight restaurants including buffets and an RV park in Emmetsburg. In addition, all three properties are in the process of launching sportsbooks for betting on a variety of college and professional sports.

Chad Hoehne, CEO of Table Trac, said: “We have been working hard to raise awareness of our full-featured CMS product, along with the service and the value we give to our clients. We look forward to fulfilling that promise again at the Wild Rose casinos.”

Since opening its first casino in June 2006, Wild Rose has welcomed more than 15.3 million people to its three properties with visitors from all 50 states and 27 countries. Its casino revenues have generated approximately $45m for community projects and organizations in Greene, Palo Alto and Clinton counties.

“No one likes to go through system changes, but when you upgrade and update with a system like CasinoTrac, you can make a true difference to your business,” said Tom Timmons, president and COO of Wild Rose. “This CMS is tailored to our size, and CasinoTrac allows us to streamline and improve our player card system for our customers so they can use one card at all of our properties and log play time, points and rewards accordingly.”