Privately-owned retail bookmaker Betfred and gaming and resort destination operator Elite Casino Resorts have formed a technology and operations agreement for sports wagering for customers at the latter’s Grand Falls Casino Resort in Larchwood, Iowa.

Subject to regulatory approval Betfred will be offering Elite Casino Resort customers on premise, online and mobile wagering with a full suite of managed products. It includes BI/analytics, anti-fraud, trading, compliance/GDPR, customer support, payments and marketing, as well as managed trading operations support. 

The bookmaker was approved as an Out of State Vendor for Grand Falls Casino Resort by the Iowa Racing and Gaming Commission last month.

Said Dan Kehl, CEO of Elite Casino Resorts: “We are excited to offer our guests another world-class product. With Betfred, Grand Falls Casino and Resort will be the best place in Iowa for sports betting at our casino and on a safe and secure platform.”

Fred Done, Chief Executive and co-founder of Betfred, commented: “I’m delighted to partner with Elite Casino Resorts in Iowa and we look forward to working with our new partners and sharing our joint expertise in what is a very exciting opportunity and market for Betfred.”

Betfred is currently partnered with SCCG Management in Las Vegas, led by its Principal Partner, Stephen Crystal, to represent the company in the US Native American and Non-Tribal gaming market development.