Colombian telecommunication firm Megared has partnered with BtoBet to launch its new brand Megapuesta in the regulated Colombian gaming market. The deal marks the 16th online gaming license to be issued by the country’s gambling regulator Coljuegos.

Commenting on the decision to team with BtoBet in Colombia, Megared’s Juan Esteban Puerta stated: “As a leader in the communications field we have built an outstanding reputation in our country, and as such we always require high standards from all our partners. We opted for BtoBet as our technological partner to launch our gaming division, Megapuesta, because like us they are pioneers and leaders in the Colombian market, with a vast experience in this regulated market and in other jurisdictions, not only in Latin America but also worldwide.

“Furthermore, their deep knowledge and reputation of the LatAm region, especially the Colombian market, has contributed to develop a trustworthy relationship with them.”

BtoBet’s Chairman and CEO Alessandro Fried commented: “Megapuesta is another thrilling partnership as BtoBet seeks to further cement its leadership status in the Latin American region and be the first option for those companies seeking to establish their igaming operations in this exciting market.”

He added that the unicity of the Megapuesta brand will appeal to Colombian punters, and both companies will seek to replicate the numerous successful partnerships that have become synonymous with BtoBet in the Latin American region.