Major League Baseball (MLB) has signed up sports content provider Perform as an authorized MLB data distributor to US sports betting operators as part of a new partnership with the league.

Chief Commercial Officer Andrew Ashenden explained that as a supplier of the official MLB real-time betting data feed in the US, the firm will enable regulated sports betting operators to create new engagement opportunities. “We are delighted to add MLB’s official fast data feed to our offering for US-facing sportsbooks and odds providers,” he said.

Kenny Gersh, MLB EVP, Gaming & New Ventures, stated: “It’s an important development for us to partner with Perform as the second authorized MLB data distributor in the US for sports betting operators. Multiple distributors of our rich, reliable, low latency data will help drive competition and innovation in the sports betting landscape, providing MLB fans with the best gaming experiences possible.”

The official MLB real-time betting data feed will complement Perform-collected official ultrafast data from major sports leagues around the world, including English Premier League and La Liga soccer, delivered under Perform’s ‘RunningBall’ fast data service.