Hard Rock unites with GiG to enhance sportsbook offering

Hard Rock International has partnered with Gaming Innovation Group (GiG) to enhance its offering with the supplier’s omni-channel sportsbook.

The partnership will expand the portfolio of sports available to Hard Rock players in New Jersey, allowing them to place bets online at HardRockCasino.com, on mobile via the Hard Rock Casino iOS and Android apps, and over the counter or at terminals inside the Hard Rock Hotel & Casino, Atlantic City.

Robin Reed, CEO of GiG commented on the new partnership: “I am proud and delighted to have signed this agreement with our partner Hard Rock, our first inroad to sports betting in the exciting US market. It also headlines our continually strengthening partnership with Hard Rock across our iGaming ecosystem. It was a highly competitive pitch against the best sports books in the world, all vying to open up the US market.

“Hard Rock choosing GiG to power its sportsbook is a clear statement as to the quality of our cutting-edge Sports Betting Services at this very early stage of their roll-out. Hard Rock is a strong brand with scale, wide reach and with the same high ambitions as us. We look forward, with excitement, to continuing to support Hard Rock’s expansion and geographical growth.”

Kresimir Spajic, SVP online gaming at Hard Rock International, added: “The forthcoming launch of the Hard Rock Sportsbook in New Jersey will mark another step towards becoming a significant player in the national and international Sports Betting and Online Gaming industry.

“In the past few months GiG has proven to be an innovative, capable, flexible and trustworthy partner. Such qualities together with vanguard Sportsbook technology and services enabled GiG to win our New Jersey Sportsbook RFP.

“We are positive that the extension of our partnership with GiG together with “skin” partnerships with leading international operators will enable Hard Rock Hotel & Casino Atlantic City to reach its ultimate goal of becoming New Jersey’s Sports Betting and Online Gaming market leader.”

Since its launch in July this year, HardRockCasino.com has rapidly reached $1m in revenue in the state of New Jersey, which only recently opened its doors to regulated online gambling.