Aspire Global has partnered with BetRegal to enrich the operator’s sportsbook offering as it eyes LatAm growth.

The partnership will see BetRegal utilise an SBTech sports customer interface, which will be run through Aspire Gaming. The migration means BetRegal becomes the first dedicated sports operator to move to Aspire Global from another platform, after its departure from EveryMatrix.

The deal comes after this month’s BetRegal Diary, where the operator revealed it’s looking to build on an immensely positive Betting on Sports Conference and establish a presence in the LatAm market.

After speaking on a panel about the LatAm market, Aly Lalani, Head of Marketing at BetRegal emphasised: “This was especially interesting for me not only to provide my insight as a new operator looking at establishing a brand presence in key Latin American markets, but also to hear the opinion of the other panellists, who all represented different components of the LatAm iGaming corporate structure.”

Bringing the operator board acts as an affirmation of Aspire’s strong sports solution, with BetRegal a rapidly growing operator that has already built a footprint in several European markets such as UK, Germany and the Nordics through a highly-experienced management team.

Jov Spiero, VP sales at Aspire Global, commented on the new deal: “We are pleased to welcome BetRegal on the company platform. The migration of a dedicated sports operator is strategically important as it confirms the competitive advantage for our sports solution, spearheading the further growth of this segment in the network.”

BetRegal’s Lalani added: “The migration to a leading platform with a full-service solution enables BetRegal to realise the full potential of the brand as it allows the team to leverage our core strengths – our significant experience and excellent marketing abilities. Most importantly, it allows us the ability to provide a better product to our valued clients. I look forward to working closely with the team at Aspire Gaming to take BetRegal to the next level.”