MGM GVC Interactive LLC, the US sports betting and online gaming joint venture owned by MGM Resorts International, has appointed Adam Greenblatt as the venture’s CEO, effective upon receipt of all applicable licensing and regulatory approvals.

He takes up the position having played a significant role in the creation of MGM GVC Interactive via his previous role as director corporate development & strategy at GVC Holdings. The joint venture was established in July 2018 to create a sports betting and online gaming platform in the United States, and take advantage of the new opportunities created by the strike down of PASPA.

Prior to its acquisition by GVC, Greenblatt served as director of corporate and strategic development at Ladbrokes from 2010 and led defining transactions for the group, including the strategic partnership with Playtech, the acquisitions which created Ladbrokes Australia and the successful merger between Gala Coral and Ladbrokes in November 2016. He has been president of GVC’s US sports betting software business, Stadium Technology since 2012 and sits on the board of GVC’s joint venture in Spain.

Having begun his career as a chartered accountant in the UK with Arthur Andersen, he then moved into mergers and acquisitions at international investment bank, Rothschild, where he focused on the leisure sector and was instrumental in developing the betting and gaming franchise.

In a joint statement welcoming the appointment, GVC CEO, Kenneth Alexander and Jim Murren, chairman and CEO of MGM Resorts, said: “We are pleased to appoint Adam as CEO of the joint venture, who will bring his in-depth knowledge and expertise in on-line gaming and sports betting from both sides of the Atlantic. His determination, experience and vision are exactly what we need to establish a prime position in the rapidly evolving US gaming market.”

Greenblatt commented: “I am delighted to have been chosen to lead MGM GVC Interactive at this historic time for the US sports betting and gaming sector. With the combined brands, technology and market access of our two parent companies, I am determined to make it the most dynamic and successful player in the industry.”