Australian online bookmaker PointsBet is set to begin its first foray into the US market, with 24/7 wagering available on various events – globally – including the four major American sports. The firm said it separates itself from the competition by rewarding accuracy; the more accurate your bet, the more you can win.
By way of introduction to the market, the brand has signed NBA legend and Hall-of-Famer Allen Iverson. Known for his fearless approach on the court and his ability to challenge the opposition, he will be featured prominently as a brand ambassador at launch across all marketing channels, starting with a series of ad spots where “The Answer” answers all of the marketing questions for PointsBet.
The company’s US CEO Johnny Aitken commented: “We’re over-the-moon to work with an athlete of Allen’s caliber – when people think of AI, they think of a renegade and cultural phenomenon that was known for his flash and style on and off the court. For those reasons, we saw the partnership with Al as a perfect fit to represent the PointsBet brand. Our forthcoming commercials show that Allen is ‘The Answer’ for more than just basketball.”
Iverson is best known for having spent 14 years in the NBA, earning eleven All-Star nods, two All-Star MVPs, and the NBA MVP in 2001. He spent his two-year collegiate career with Georgetown. With PointsBet he continues to branch out into the next phase of his career.
PointsBet will be releasing its Sportsbook in November, aiming to build on its reputation as one of the fastest growing betting companies in Australia and bring its US sports expertise, high-tech app, and” inimitable” points betting product to the New Jersey betting market.