With the bold aim of “re-imagining the race and sportsbook and bar experience”, Caesars Entertainment has officially opened The Book at the LINQ Hotel & Casino in Las Vegas. Helping celebrate the recent high-profile launch event was NFL legend and Hall of Famer Terrell Owens who joined Caesars Entertainment CEO and president Mark Frissora, for a celebratory pass and spike of the football.

Described by Caesars as the latest evolution of the sports book, The Book enhances the traditional sports book model and is designed for guests to take full control of their gaming experience. With innovative technology, mobile and self-serve opportunities, and plenty of sports and bar games to engage in, The Book is immersive and socially-driven.

“Caesars Entertainment has made significant investments in our gaming and entertainment offerings, meeting changing customers’ demands, maximizing opportunities afforded by new sports betting legislation, and redefining the future of gaming,” said Frissora. “The Book is an exciting example of just that.”

The Book features 87 televisions, some as large as 98″, and – claims the firm – the Strip’s highest resolution LED video wall.