The American Gaming Association (AGA) released its updated Code of Conduct at this week’s Responsible Gaming Education Week event in Las Vegas. The gathering featured a panel discussion on how the industry prioritises responsible gaming and included representatives from UNLV’s International Gaming Institute, BMM Testlabs, Caesars Entertainment and the Association of Gaming Equipment Manufacturers. Rep. Dina Titus delivered keynote remarks to kick off the event.

Responsible Gaming Education Week provides an opportunity to showcase the industry’s year-round dedication to responsible gaming programs and is an important part of the industry’s steadfast commitment to promoting responsible gaming. This event is the first of two events being held this week, with the second event held in Boston, Massachusetts.

To highlight the 21st anniversary of the industry’s Responsible Gaming Education Week, gaming operators and manufacturers across the United States will commemorate the industry’s responsible gaming efforts by holding responsible gaming educational activities.

“For the 21st year, we are spending this week highlighting our industry’s commitment to responsible gaming. This year, we’re emphasising that the industry’s commitment to responsible gaming is more than a pledge, it’s a priority for gaming properties across the country” said Sara Slane, senior vice president of public affairs of AGA. “As gaming enters a new landscape, our industry is prepared to be a proactive partner in how we approach responsible gaming, highlighted today with our updated Code of Conduct that spells our obligations to our patrons, employees and communities.”

Tuesday’s panel in Las Vegas included Dr. Bo Bernhard, executive director of International Gaming Institute, UNLV; Robin Bernhard, senior manager, marketing & education at BMM Testlabs; Jennifer Shatley, responsible gaming policies and compliance specialist with Caesars Entertainment; Connie Jones, director of responsible gaming at the Association of Gaming Equipment Manufacturers; and Slane.

AGA’s Code of Conduct guides industry efforts to build a more cohesive dialogue on responsible gaming. The updated code expands its guidelines to include wagers on sports, as well as new advertising provisions to ensure casino and sports betting marketing is targeted to an age-appropriate demographic with tasteful content and reasonable frequency.