William Hill US has confirmed it will go ahead with major expansion plans with the signing of sports betting agreements with eleven casinos in Mississippi and a casino partner in West Virginia. The company is also in discussions with operators about sports betting deals that would cover a further 14 US states.
Subject to regulatory approvals, William Hill will provide sports betting risk management services and its proprietary technology for both retail and on-premises mobile sports betting to the following casinos: Hard Rock Casino Hotel & Casino Biloxi, Island View Casino Resort (Gulfport), Palace Casino (Biloxi), Treasure Bay Casino (Biloxi) and WaterView Casino (Vicksburg), in addition to six other casinos in Mississippi. All properties are expected to be live by the end of August pending granting of licences.
In West Virginia, William Hill will provide retail and mobile/online sports betting to a soon-to-be-announced casino partner. The firm is also in advanced discussions with operators about deals that cover casinos in a further fourteen states in the US about similar sports betting agreements.
The deals further expand William Hill’s US presence, which already includes sports betting operations in Nevada, Delaware and New Jersey and a race book in Iowa. The company has also combined forces with IGT for the Rhode Island Lottery Sports Betting RFP. If IGT is awarded the contract, William Hill will supply its operational expertise, risk management, and trading data to support the operation of sports betting in the state.
William Hill CEO Philip Bowcock said: “It has been an excellent start for us since PASPA was overturned. We have built on our existing business in Nevada which is number one and growing and in Delaware where we are risk manager for the entire state. We are now the early market leader in New Jersey where our mobile app will launch within weeks and we expect to be market leader in Mississippi with these eleven casino agreements. The team continue to engage in discussions that cover a further fourteen states and they are doing a tremendous job.”
William Hill US CEO Joe Asher commented: “We have had a great start in New Jersey and our team is working hard to launch our mobile product there, as well as getting ready to go live in Mississippi, West Virginia and elsewhere, subject to regulatory approval. There is a lot happening and we are very proud of our team.”