Caesars Entertainment Corporation will introduce sports betting into its Atlantic City, Gulf Coast and Tunica properties in July and August. The initiative marks the first step in the company’s plan to expand its sports betting offering following the Supreme Court’s landmark PASPA ruling and the subsequent legalisation of sports wagering in New Jersey and Mississippi.
Caesars said it is moving quickly to introduce initial facilities at its properties in New Jersey and Mississippi in July and August that will enable customers to place bets. Over the course of the next nine months, it will be building out the facilities to create the same betting experiences currently available at its properties in Nevada.
The company added that it plans to quickly introduce mobile sports betting throughout New Jersey and on property in Mississippi on the Caesars Casino & Sports mobile app. This will expand its existing online poker and online casino offerings in New Jersey. Furthermore, it will introduce the mobile application in additional states when and if it becomes legal and economically attractive to do so.
“The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets,” said Mark Frissora, president and CEO. “We recognise that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties.”
Caesars will collaborate with Scientific Games’ digital division, using its OpenBet sportsbook technology, to provide bettors with intuitive and sleek solutions, enhancing the sports betting experience at the two venues and through digital platforms.
Barry Cottle, president and CEO at Scientific Games, said: “We’re thrilled to partner with Caesars to help them bring best-in-class sports wagering experiences to their players. With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions and has proven success managing the largest share of the world’s online bets, more than 2 billion online bets annually. Our SG Digital team is excited to help Caesars stay ahead of the game, as they work to expand their sports betting, digital and mobile offerings into newly regulated markets.”
The sports betting offering will begin with facilities at Bally’s, Wild Wild West on July 30 and Harrah’s Atlantic City on August 1. Caesars plans to follow the retail openings with the introduction of mobile sports betting throughout New Jersey on the Caesars Casino & Sports mobile app. In Mississippi, sports betting locations are targeted to be available at Horseshoe Tunica and Harrah’s Gulf Coast in mid-August, just in time for the football season.
