Scientific Games Corporation has partnered with Princess Cruises, a brand within the Carnival Corporation portfolio, to announce the launch of its Monopoly Cruise for Cash promotion.

The Las Vegas headquartered firm will see an omni-channel strategy adopted, with a number of game based qualifying events set to be held at partnering land based casinos, Princess cruises, and online throughout the year.

This will culminate in a $200,000 Monopoly slot tournament on Princess Cruises’ Regal Princess cruise ship on December 9.

Derik Mooberry, executive vice president and group chief executive of gaming for Scientific Games, commented: “We are tremendously excited to be celebrating our long-standing relationship with Hasbro and Monopoly with a promotion that includes both our land-based and online gaming players. This iconic brand is woven into the very fabric of our culture, is internationally recognised and includes the perfect elements that make for an entertaining slot game.

“The Monopoly Cruise for Cash promotion is an exciting venture and we are proud to partner with such an esteemed company as Princess Cruises to offer this one-of-a-kind opportunity to our casino customers and their players.”

Scientific Games, who is celebrating an over 20-year relationship with Monopoly brand holder Hasbro, saw Carnival be the first firm to receive its Monopoly Millionaire slot games.

Anil Mansukhani, vice president onboard revenue and business development for Princess Cruises, said: “As one of the largest and most diverse gaming companies in the world, Scientific Games is an incredibly valuable partner to us, especially when it comes to promotions like Monopoly Cruise for Cash.

“Their vast reach into slot players of all types, along with their access to such a prestigious brand as Monopoly, is immeasurable and we are proud to work with them on this exciting promotion.”  

Mark Blecher, senior vice president of digital gaming & development at Hasbro, added: “In its 80-year history, Monopoly has been played by more than one billion people in 114 countries around the world.

“Drawing upon this widespread popularity, we have delivered Monopoly experiences to fit every interest including promotions, fashion and digital gaming.  We are excited to celebrate the success of our longtime relationship with Scientific Games and bring even more Monopoly experiences to fans with the Monopoly Cruise for Cash promotion.”