Betgenius has named Alonso Jibaja as its new head of business development for the Latin American region, as the firm ramps up its commitments to its sports betting market.

The trading and sportsbook management technology providers, see Jibaja bring over five years of experience within the sports betting and iGaming sectors.

Matt Stephenson, Managing Director at Betgenius, said: “The LatAm region presents a huge opportunity for us and I am delighted to welcome someone of Alonso’s calibre onto our team to capitalise on that.”

Bringing an “in-depth understanding of the Latin American market and local operator requirements,” Jibaja is set to take charge of driving growth across Betgenius’ end-to-end sportsbook solution, and outsourced trading services in the region.

Jibaja, who served as regional director for South America at BetConstruct prior to the new appointment, commented: “I have had enormous respect for Betgenius’ market leading reputation for many years, and I am excited about taking the business to new heights in Latin America.

“We are confident about becoming the leading sportsbook provider in the region because we understand regional operators’ requirements and have responded by investing and delivering products that meet their customers’ needs”