A fresh $1bn transatlantic streaming agreement is being dubbed ‘historic,’ following a huge announcement made between Matchroom Boxing and Perform Group.
Related to the latter’s on-demand streaming service DAZN, which will be the exclusive US broadcast partner, the link-up aims to “reignite fans” passion for the sport and engage a new generation of fight fans”.
Under the moniker Matchroom Boxing USA, it sees the company’s managing director Eddie Hearn commit to staging 16 fights per year across various American venues, featuring the sports biggest stars, none of which will on on PPV.
Furthermore Matchroom is also committed to staging 16 fights in the UK over the coming year, which are to also feature on US fans on DAZN, which is available for one monthly fee and no long term contract.
Hearn commented: “This is a historic moment for Matchroom and the sport of boxing. Since our expansion to the US, we have been looking for a partner that shares our vision and that can give us the volume of dates and rights fees required to build the strongest stable in world boxing and take it to a new level.
“This is a dream scenario for us, we can build a formidable team of fighters and also put our stamp on events from production to talent to in arena experience. Our plan is to make DAZN the home of boxing and with 32 big fight nights already confirmed from the US and UK we are nicely on our way.
“America – we have well and truly arrived, let the fun begin!”
Announcing the joint venture in New York, the two organisations stated that the industry first venture was brokered to allow fans to see fights how and when they want to, anytime and anywhere.
Simon Denyer, CEO of Perform Group, said: “Perform Group has a rich history of long term strategic partnerships with the best rights holders in world. I’m excited about working with Matchroom; we share the same passion and vision for reigniting boxing in the US and it’s time for DAZN to provide an exciting new platform for these great events. It’s a better deal for everyone – especially fight fans.”
John Skipper, the new Perform Group executive chairman, added: “DAZN has already proven itself in Japan, Germany and Canada as the best platform for delivering great live sport to passionate fans. It’s time to bring DAZN to America and the amazing events we have planned with Matchroom is a great place to start.”
