Caesars Entertainment has announced that its new Caesars Sportsbook and World Series of Poker Room, situated at Harrah’s New Orleans, will open this coming fall
Casino

Caesars Entertainment unveils plans for Harrah’s New Orleans sportsbook and poker...

Charlie Horner -
Eilers & Krejcik Gaming (EKG) has confirmed the appointment of Dominick Squeo, with the former DraftKings director joining the sports betting advisor’s Electronic Money Movement Practice
Igaming

EKG appoints Dominick Squeo to join Electronic Money Movement Practice

Charlie Horner -
Sports betting and igaming supplier FSB has confirmed the appointment of Lisa Waterfield as its Director of Sales, North America. Waterfield has spent the last two years as a Business Development consultant for FSB but has now secured a promotion to ‘play a pivotal full-time role’ in leading FSB’s momentum in North America. Under her new remit, Waterfield will be charged with continuing FSB’s North American expansion, which so far includes partnerships in several US states and license approval in the newly regulated Ontario market. Ian Freeman, Chief Revenue Officer at FSB, said: “These are hugely exciting times for FSB in NorthAmerica as we continue to build new state and province partnerships across the region. The promotion of Lisa to a leadership role in the organization is testament to the instrumental part she has played in this story of momentum and growth over the last year.” Waterfield’s career has seen her gather over three decades of gaming experience, having spent time in senior sales roles with Aristocrat, WMS and Acres Gaming. Commenting on her new role, Waterfield added: “Working in a consultancy capacity for FSB over the last two years has been exhilarating and the opportunity to join the organization full time has always been an aspiration of mine. “The dual proposition of our world-class proprietary product offering and dynamic, talented North American team has been the fire behind our striking surge in the US and Canada over the last 12 months. This growth journey will continue and I feel immensely excited to be playing a full-time role in it.” Waterfield spoke to SBC Americas back in April to discuss the role that tribal gaming plays in the supplier’s growth over the last few years. Freeman added: “Lisa is a fantastic addition to our North American Business Development team which is led by Mike Van Ermen. Her comprehensive industry experience and mastery of building and nourishing client relationships have enabled us to form powerful partnerships in the US and Canada. “I’ve no doubt that she will be integral to the realization of our goal of becoming North America’s leading tier-one service provider in the B2B sports betting and icasino segment.”
Latest News

Lisa Waterfield promoted to spearhead FSB North American sales

Charlie Horner -
2mee video marketing
Igaming

2mee uses video holograms to engage gambling customers

Jessica Welman -
Strong levels of customer retention are key for iGaming operators in the US and are the result of joined up corporate thinking, writes Andrew Foster, Chief Business Development Officer at Enteractive. 
Comment

Enteractive: Sound strategic thinking = strong customer retention levels

Erin-Marie Gallagher -
Enteractive, a provider of igaming reactivation and retention services, has confirmed the launch this week of client campaigns for the US market. The firm will target lapsed and non-depositing customers with personalized reactivation and retention services for US brands.  
Igaming

Enteractive launches stateside client campaigns with dedicated US team

Charlie Horner -
Esports horse racing firm Oly Sport has linked with Betswap.gg to produce the first horse racing NFT game to the BSGG platform
esports

Oly Sport partners with Betswap.gg to produce NFT racing game

Charlie Horner -
Licensing firm Compliable has formed a partnership with Odds On Compliance to expand the reach of its compliance services in the US
Latest News

Compliable strikes deal with Odds On Compliance to fuel US ambitions

Charlie Horner -
Casino

Hard Rock ‘proud’ as it officially opens Bristol Casino

Charlie Horner -
Latest News

WagerWire completes $3m funding round to support marketplace growth

Charlie Horner -
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