Scientific Games’ Pat McHugh: Lottery Group acquisition will help drive digital instant game growth
On the back of winning the Lottery Supplier of the Year award at the 2021 SBC Awards North America, we spoke to Scientific Games’...
Kambi’s State of the Nation: A year in review for sports betting
Rounding off 2021, Kambi’s Senior Director-Sales for North America, David Bretnitz, reflects on the milestones of this year and what lies ahead in 2022.It...
Suzohapp: The sports betting sector was a ‘natural step’ for us
The diverse nature of the Suzohapp business meant the venture into sports betting hardware was a ‘natural step’, said VP Sales for Gaming and...
Clever Advertising: the ever-changing landscape for compliance
Clever Advertising's track record of entering new markets makes the US an “extraordinary source of opportunity”, said the company's Senior Legal Counsel Luís Portela...
David Sargeant column: The balance of power shifts to the USA
David Sargeant, the high-profile igaming and sports betting consultant, advisor, investor and dealmaker, examines how the US is rapidly emerging as a new gaming powerhouse,...
SharpLink: The 4 Cs to drive betting engagement
When creating SharpLink, the company’s Founder and CEO Rob Phythian identified a unique opportunity to help connect sports fans, leagues, and sports websites to...
Marvin Sanderson, Xpoint: Changing the old-school thinking around geolocation
As Xpoint made its SBC Summit North America debut at Meadowlands, we caught up with Xpoint CEO and co-founder Marvin Sanderson about what it...
PlayStar’s Per Hellberg: putting online casino first in the US
PlayStar CEO Per Hellberg took time out with SBC Americas to discuss the firm's entry into the US online casino sector and how it...
Jeff Ifrah: We’re still writing the US gambling story
In an interview which featured in Issue 18 of the SBC Leaders Magazine, Jeff Ifrah - Founding Member and Managing Partner of Ifrah Law...
Intelitics: Closing the affiliate tracking gap
When the impact of database marketing dries up and the level of TV ad spend becomes too much to sustain, gambling operators across North...




















