That was the week that was in US sports betting
Our colleagues from across the pond bring you the week's main stories and developments in the American sports betting space.Mississippi Sportsbooks Generate $9.8 Million...
Think ‘glocal’ says Sportradar’s Lorenzo Caci on LatAm opportunities
Think ‘glocal’. That’s the advice given by Lorenzo Caci, director of business development and strategic partnerships at Sportradar when talking about how to maximise...
Stephen Baumohl – Redzonesports.bet – Decoding the NFL season ahead
America’s game explodes back onto the global sporting scene later today, as defending champions Philadelphia Eagles take to their Lincoln Financial Field home for...
William Hill “committed to embracing new ideas” when tackling problem gambling
William Hill has pledged its commitment “to embracing the new ideas that come out of the day”, in its latest responsible gambling initiative.In an...
Evolution Gaming – Seeking constant differentiation across US operation
Despite a lot of US chatter quite rightly regarding the growth of its sports betting scene since the downfall of PASPA in May, internet...
BtoBet chairman offers insight into best approach to LatAm igaming
Alessandro Fried, chairman of BtoBet, has aired his thoughts on the best way to approach the LatAm gaming market in the firm’s latest regional...
More proactive NFL will foster significant uplift in engagement
According to a recent Nielsen study commissioned by the American Gaming Association, there will be a marked shift towards legal forms of sports betting...
Kindred reflects on dynamic new alliance with Hard Rock Casino
SBC Americas spoke with Manuel Stan, senior vice president USA of Kindred Group, to talk about the company’s recent hook-up with Hard Rock Hotel...
The handle on this week’s US sports betting news
Our Stateside colleagues at SportsHandle bring you their grandstand view of the big developments this week in sports betting.MGM Drops Mobile Sportsbook in New...
BettingUSA.com’s Mike Murphy: Sizing up the US opportunity for affiliates
As the US market opens up, operators will inevitably be looking to pursue the best strategy to become a household name in the territory,...
Event News
SBC Summit’s Digital Marketing & CRM Academy to tackle AI, brand & platform strategy
SBC Summit's Digital Marketing & CRM Academy will take delegates from agentic CRM campaigns to AI-ready advertising strategy, with sessions led by senior marketers,...
SBC names InsightPlay.ai official AI solutions partner for SBC Summit 2026
InsightPlay.ai has been named the Official AI Solutions Partner of SBC Summit 2026. The firm deepens its partnership with SBC through the deployment of...
SBC Summit to examine regulation, tech, and market competition in Western Europe
SBC Summit’s dedicated Western Europe track will help operators navigate the mounting pressures facing the region’s mature gambling markets, including tighter regulation, black-market activity,...
Affiliate Leaders Summit to feature dedicated track on Platforms & Performance
The Affiliate Leaders Summit 2026 will examine the technologies, engagement strategies and content models underpinning modern affiliate performance through the dedicated 'Platforms & Performance'...