Creating safe and sustainable VIP programs
With growing competition for high-value players in sports betting markets across the US, John Parsons, VP of Gaming at Trustly, explains how VIP programs can...
LSports: driving player prop betting to new heights in the US market
Player prop markets have become a go-to for many bettors in Europe. And as more states in the US begin to open the doors...
Behind the Bets: How payments data identifies potential at-risk gamblers
As Problem Gambling Awareness Month draws to a close, it is worth looking into less obvious and traditional ways of identifying problem gambling behavior....
Simplebet: Safer gambling should be a shared responsibility not a finger pointing exercise
Tristica Howard, Licensing Manager at Simplebet, warns against sleepwalking into integrity issues ahead of Problem Gambling Awareness Month in the US. Legalized betting is now...
SBC Leaders: UK racing, Ghostbusters and the 4 horsemen of the apocalypse
New year, new magazine? You’re in luck as today is the day that Issue 24 of the SBC Leaders Magazine breaks cover. Kicking off this...
Same Game Parlays – a key component of the maturing North American sports betting...
As US and Canadian sports betting markets continue to regulate and mature, we take a look at a key driver of revenue growth, Same...
2022: The year the mainstream media began to question sports betting
For sports betting, 2022 was a tipping point. With the launch of New York online betting, Kansas and Maryland beginning to accept wagers, and...
Viena Wroblewska: going behind the scenes of language localization
Writing for SBC Leaders, Viena Wroblewska, Owner of APlus Translations, gives her tips for finding a truly localized translation service, explaining how a good...
Kambi’s State of the Nation: the World Cup and US appetite for soccer sports...
With an unprecedented winter slot - and kick-off times that weren’t exactly favorable for a US audience - this year’s World Cup competition presented...
Low6: How product will beat marketing in the race for North American sportsbook supremacy
Mark Dennis is Head of Marketing for Low6, the award-winning gamification platform whose whitelabel games and technology powers sports betting operators, sports leagues and...
Event News
SBC, VNLOK partner to strengthen licensed operator participation at SBC Summit Europe
SBC and Vergunde Nederlandse Online Kansspelaanbieders (VNLOK), the trade association for licensed Dutch online gambling operators, have agreed to a new multi-year strategic partnership...
SBC Summit 2026 ends record week with 40,000 attendees as event commits to Lisbon...
SBC Summit's record-breaking 2026 edition delivered growth not only in overall attendance, but across some of the industry’s most commercially important audience groups.Operator numbers...
SBC Summit Europe builds on Amsterdam move with regulated markets focus
SBC Summit Europe will bring together the businesses, regulators and policymakers shaping the future of regulated gambling across the continent when it takes place...
SBC signs long-term agreement to keep SBC Summit in Lisbon until 2030
SBC has signed a new long-term agreement confirming Lisbon as the host city of SBC Summit through 2030, formalizing the company’s commitment to the...