Days before the 2026 FIFA World Cup kicks off across North America, FIFA’s official prediction market partner ADI Predictstreet has launched in the U.S.
Through a partnership with Fanatics‘ prediction markets offering Fanatics Markets, ADI Predictstreet is now operational in 23 states and four U.S. territories, its only markets other than Gibraltar.
In the short term, it will lean on its partnership with FIFA to use World Cup branding and IP and historical player data from the global soccer governing body to offer trading markets on this summer’s tournament, which runs in the U.S., Canada, and Mexico from June 11 to July 19. In the long term, its launch adds yet another player to the increasingly crowded sports prediction markets game.
ADI Predictstreet unveils partnership with Fanatics
The platform will host a co-branded World Cup Hub in collaboration with Fanatics Markets, which will not only offer event contract trading on the tournament but also competition news, official player data from both FIFA and third parties including Sportradar, and in-app content.
The World Cup Hub has been live on Fanatics Markets’ own app since late May.
“When ADI Predictstreet was looking for a U.S. partner, it was a natural conversation given the scale of our reach to fans,” said Fanatics Betting & Gaming CEO Matt King. “We are excited to bring that experience to Americans this summer. The World Cup Hub gives fans a more immersive way to follow the tournament in real time, combining content, data and prediction markets all in one experience.”
“As the primary host country for the FIFA World Cup 2026, the U.S. is a strategically important market, and we greatly value the long-term opportunity this collaboration provides to strengthen the presence of the ADI Predictstreet brand in the region,” added ADI Predictstreet CEO Dimitrios Psarrakis.
ADI Predictstreet already has partnership with DAZN
In some jurisdictions, ADI Predictstreet will also offer integrated livestreams of all 104 World Cup games, allowing users to watch matches and trade on related event contracts markets all in the same platform.
The company has a separate partnership with sports streaming company DAZN to offer free-to-play prediction markets and related products that are embedded across DAZN’s sports portfolio.
What is ADI Predictstreet?
FIFA first announced then-unknown ADI Predictstreet as its exclusive official prediction markets partner in early April, before the platform had even launched.
Front Office Sports reported at the time that the company is a blockchain venture owned by the Abu Dhabi royal family in the United Arab Emirates. The firm is officially a subsidiary of a company owned by the Abu Dhabi royal family’s International Holding Company.
Now, it is the latest competitor in an increasingly packed crowd of prediction market platforms offering sports trading in the U.S., joining the likes of:
- Kalshi
- Polymarket
- Crypto.com
- Coinbase
- FanDuel Predicts
- DraftKings Predictions
- Fanatics Markets
- PrizePicks
- Underdog
