Greentube’s has signed a partnership with PlayStar to deliver a curated selection of games to the operator’s players in New Jersey, the supplier’s latest expansion in the U.S. online casino market.
PlayStar has added several games from Novomatic Digital Gaming and Entertainment division Greentube to its platform, including a selection of the supplier’s top-performing U.S. games such as Charming Lady’s Boom, Silver Lux Big Win Spinner and Thunder Cash – Dolphin’s Pearl. The partnership also includes new releases like Piggy Prizes: Wand of Riches 2, Firecracker Frenzy: Empress Wealth and Starlight Jackpots: Odds of the Gods.
Greentube said in a release that the games were chosen specifically for the PlayStar deal because they have been proven to resonate strongly with American audiences and perform consistently across regulated U.S. markets. The company added that the rollout marks another key milestone in its North American growth strategy.
Greentube adds to growing US portfolio
Since entering the U.S. market in 2021, Greentube has signed as a supplier partner of several of the biggest-name brands in online casino. It works with the likes of FanDuel, Caesars, Fanatics and BetRivers across a footprint that includes New Jersey, Michigan, Delaware, Connecticut, and Canada’s only regulated iGaming province of Ontario.
It added Pennsylvania to that slate of states last June when it debuted in the Keystone State with Caesars, and later added Rush Street Interactive’s BetRivers in that market. That launch means that Greentube games are available on some platforms in every active North American online casino market except West Virginia. Greentube’s Chief Revenue Officer and Chief Product Officer Michael Bauer told SBC Americas that the company aims to secure a 5% market share in U.S. iCasino.
In New Jersey specifically, PlayStar joins the likes of FanDuel, Fanatics and Hard Rock Bet as online casinos that offer Greentube content.
“This strategic partnership marks a significant milestone in Greentube’s ongoing expansion in the US, bringing a diverse portfolio of trusted, high-quality online gaming content to PlayStar’s growing player base,” said Greentube Sales and Key Account Manager Patryk Igras of the PlayStar deal. “Together, we aim to elevate the gaming experience in New Jersey by delivering innovative titles, seamless gameplay, and a strong commitment to responsible entertainment.”
PlayStar partnered with New Jersey Devils
New Jersey-focused PlayStar already works with numerous suppliers in the Garden State and has added companies such as Relax Gaming and Play’n GO to its roster of partners in recent times. It secured a landmark deal in late 2024 when it was named an official partner of the NHL’s New Jersey Devils and the team’s Prudential Center stadium, a collaboration which gave PlayStar substantial exposure in New Jersey both online via branded communications and during Devils home games.
Now, Greentube’s content is the latest addition to its New Jersey online casino offering.
“Greentube has built a strong reputation in the US for delivering high-quality, engaging titles, and we’re thrilled to bring their games to our players in New Jersey,” added PlayStar Director of Gaming Operations Duncan Hamilton. “This partnership supports our mission to provide a premium, curated casino experience, and we’re confident that Greentube’s content will be a standout addition to our portfolio.”
