Pariplay, the aggregator and content provider division of Aspire Global, has appointed Jorge Morales as its Director of Business Development for Latin America & the Caribbean.
Morales will oversee the firm’s expansion strategy across local regulated markets including Mexico, Colombia, Argentina, and Peru, while also closely monitoring developments in emerging countries such as Brazil and Chile.
Commenting on his appointment, he said: “I’m thrilled to take up this new opportunity with Pariplay and I have my goal set on making us the must-have aggregator in the region.
“Pariplay is still a fairly new player in LatAm but the market offers great potential. I look forward to supporting local partners with a premium solution that will help further their business and reach with the help of our technologically advanced Fusion platform.”
With more than 15 years of industry experience, Morales joins Pariplay from Continent 8 Technologies where he was a Sales Director. He also previously worked at Microgaming, Playtech, and Bally Technologies, with a focus on business development across LatAm and the Caribbean.
Adrian Bailey, Managing Director at Pariplay, added: “Jorge has a true passion for the industry with strong relationships and local expertise that will help us further expand our footstep in the thrilling LatAm markets.
“He makes a great addition to our growing team, and we are excited to have him join us in our journey to be a leading supplier worldwide.”
Last week, Pariplay appointed industry executive Enrico Bradamante as its new Chief Commercial Officer.